Episode 3

Start 'em Young with Ben Jones of Youth in Business

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Transcript
audioChrisJolly:

Hey everybody.

audioChrisJolly:

Welcome back to the show.

audioChrisJolly:

I'm very excited today.

audioChrisJolly:

We have another amazing entrepreneur on, and we're gonna talk about something that

audioChrisJolly:

I'm really passionate, about that he's also really passionate about as well.

audioChrisJolly:

His name is Ben and he is calling in all the way from Australia, and the

audioChrisJolly:

business is called Youth and Business.

audioChrisJolly:

Ben, thank you so much for joining me today.

audioChrisJolly:

Happy to have you here.

audioBenJones:

Yeah.

audioBenJones:

Thanks Chris.

audioBenJones:

Appreciate , being able to be here and help as many people as we can.

audioBenJones:

audioChrisJolly21515881872: Yeah, absolutely.

audioBenJones:

Wonderful.

audioBenJones:

Why don't you tell everybody out there, what youth in business is what you all

audioBenJones:

do, who you help, and all that Great.

audioBenJones:

Youth in business, basically just to

audioBenJones:

teach kids how to start a business before they finish high school.

audioBenJones:

The whole point is to teach them the skillset of an entrepreneur.

audioBenJones:

Now that is to basically teach 'em the ability to turn their ideas into money.

audioBenJones:

If you think about it, like if you look at Richard Branson, Elon Musk,

audioBenJones:

or Robert Kiosaki or someone like that if they all went bankrupt tomorrow,

audioBenJones:

how long do you think it would be before they're a millionaire again?

audioBenJones:

Again.

audioBenJones:

And the answer to that's usually like a week, a month, whatever time period

audioBenJones:

you pick, it's gonna be quite short.

audioBenJones:

And that's because they literally have that ability to be able

audioBenJones:

to turn their ideas into money.

audioBenJones:

And that's what you learn as a business owner, if you talk to a successful

audioBenJones:

business owner who's, doing six figure seven figures or more, they've

audioBenJones:

got other opportunities and stuff that they're looking at and they may

audioBenJones:

not have time for them, all right?

audioBenJones:

And that's the skillset that we want to teach kids.

audioBenJones:

And now to do that, to become that level of skillset, entrepreneur, you do need

audioBenJones:

to learn the skills of a business owner.

audioBenJones:

And I think.

audioBenJones:

Basically there's no great place for kids to go out there and learn

audioBenJones:

the skills of a business owner.

audioBenJones:

You're not really taught it, and that's probably why, eight or nine

audioBenJones:

out of 10 businesses fail within the first three to five years.

audioBenJones:

It's cuz when you go to school, you're pretty much just taught.

audioBenJones:

How to be join the rat race is what be time for dollars rather than

audioBenJones:

become an entrepreneur and create and help and serve and get paid for the

audioBenJones:

value that you bring to the market.

audioBenJones:

And, even if kids never became millionaires or never became like

audioBenJones:

massive business owners or whatever, if they learnt the skill of a

audioBenJones:

business, they'd become a better.

audioBenJones:

Employee, even if they did go to college or university or anything like that.

audioBenJones:

So that's what we do.

audioBenJones:

Yeah, our whole thing is we wanna empower as many kids as we can and open

audioBenJones:

them to a bright future in business.

audioBenJones:

We've had.

audioBenJones:

Kids do six and seven figures.

audioBenJones:

We have a one K club with kids who do over a thousand dollars a month.

audioBenJones:

We have a 10 K club for kids who do over $10,000 a month.

audioBenJones:

We've had kids buy houses before they're 18, and even one of our

audioBenJones:

students has written a book on how I made more money than my principal.

audioBenJones:

So it's definitely something we've been doing for a while.

audioBenJones:

And yeah, the results speak to themselves but we wanna just get the message out

audioBenJones:

there to help as many kids as we can and open their mind to a future business.

audioBenJones:

audioChrisJolly21515881872: I absolutely love that.

audioBenJones:

I started my first business in my mid twenties.

audioBenJones:

I always had that entrepreneurial bend, doing lemonade stands,

audioBenJones:

shoveling driveways, mowing lawns, all that kind of stuff.

audioBenJones:

But.

audioBenJones:

When I got into business for myself, I knew how to do the work inside

audioBenJones:

the business, but I knew nothing about running a business, growing a

audioBenJones:

business, operating any of that stuff.

audioBenJones:

And looking back, if somebody had been there to show me even a little bit of

audioBenJones:

this stuff, I feel like I would've been miles and miles ahead of where I ended up.

audioBenJones:

So it's absolutely amazing that you're doing, it's something that I really love

audioBenJones:

too, is helping kids to, like you said, to get out of the rat race because there's

audioBenJones:

so much more you can offer to people.

audioBenJones:

As an entrepreneur, I feel like, than an employee lots of times.

audioBenJones:

Now how long have you been doing this, and how many kids have

audioBenJones:

you had through the program?

audioBenJones:

Oh man.

audioBenJones:

So we started when my son was six or seven or something.

audioBenJones:

And he is now like 15, so 7, 8 years basically, we started off my son Tran, he

audioBenJones:

wanted to get pocket money and I was like I don't really like the concept of just

audioBenJones:

giving you something for nothing, right?

audioBenJones:

I was like why don't we start a little business?

audioBenJones:

And I grew up on a farm the concept of working and growing things and

audioBenJones:

selling it was not lost on me.

audioBenJones:

And He was a kid who had those things where the hair grows out of

audioBenJones:

them with plants, you have seeds or whatever, and you water it and

audioBenJones:

the hair grows out of the stocking

audioBenJones:

he was quite into that and he just got some money from his grandma.

audioBenJones:

and I said Hey, man,, why don't we like, Grow a little herb garden and you can

audioBenJones:

go door knocking down the street, knock on doors and try and sell your herbs.

audioBenJones:

And he was a really shy kid.

audioBenJones:

And I've got four kids, right?

audioBenJones:

But he's particularly shy, like when you go meet new people you'd

audioBenJones:

be like, Hey, this is my son Trent.

audioBenJones:

And, he looks at the ground, couldn't look at people and all of that.

audioBenJones:

So I was like, door knocking is gonna be the exact thing that's gonna help.

audioBenJones:

And that's what we did.

audioBenJones:

And he grew a little herb garden and he went around knocking on doors just in

audioBenJones:

the labor neighborhood and he started a little subscription product and he

audioBenJones:

had all the locals, old ladies that were buying off him, and he'd come

audioBenJones:

home from school and go drop 'em off.

audioBenJones:

And yeah, he did quite well out of it.

audioBenJones:

And then we had other people asking us like how do we do

audioBenJones:

that with our kids as well?

audioBenJones:

And I had a couple other businesses and then one thing led to another,

audioBenJones:

and all of a sudden I'm on stage talking about how to help kids start

audioBenJones:

businesses and it just grew from there.

audioBenJones:

And from there we were doing in Australia back prior to Covid, we were

audioBenJones:

doing events a couple times a year and we'd have 800 people in the room.

audioBenJones:

Most capital cities of Australia, just part of Covid.

audioBenJones:

We actually did a couple events in the uk.

audioBenJones:

So we did one in London, one in Lords, and then another one up in Manchester.

audioBenJones:

And same thing, we had about eight, 900 people there.

audioBenJones:

And we've done that for, consecutively.

audioBenJones:

We were doing that for, I don't know, seven or eight years or something.

audioBenJones:

So literally thousands and thousands of kids we've been able to help

audioBenJones:

start successful businesses and usually in their first month.

audioBenJones:

We have a way of just getting them to make sales like straight

audioBenJones:

away and cuz kids are from that instant gratification generation.

audioBenJones:

literally being able to empower thousands of kids to get out

audioBenJones:

there and start successful businesses which has been amazing.

audioBenJones:

We took a year or two over Covid cuz we couldn't do the live

audioBenJones:

events and stuff like that.

audioBenJones:

So we're doing it online.

audioBenJones:

And then we've just like rebought it back out to the market again this year.

audioBenJones:

Yeah.

audioBenJones:

Which is fun.

audioChrisJolly:

I love it.

audioChrisJolly:

Now tell me what is one success story from that, that one of the children

audioChrisJolly:

has had that really stands out for you?

audioBenJones:

Oh man, there's there's literally so many.

audioBenJones:

I'll probably do two or three real quick.

audioBenJones:

So one is Josh.

audioBenJones:

He started a business called Segar Milk.

audioBenJones:

He just started doing surf photography and stuff like that to get started

audioBenJones:

and and then he's Hey, I wanna launch like a non-slip sunscreen.

audioBenJones:

. He said, I have this idea.

audioBenJones:

I'm gonna call it cigar milk.

audioBenJones:

So we helped him crowdfund the idea, get his first order in, get it out

audioBenJones:

to the market, and no, no capital or anything, like he pre-sold everything

audioBenJones:

I think he's in over 54 stores now.

audioBenJones:

And he is looking at going international over to the us.

audioBenJones:

But what's really cool, he is a couple years into it and he is basically

audioBenJones:

left school and stepped straight into a very successful business where

audioBenJones:

he is been able to hire his mom.

audioBenJones:

His mom works for him now.

audioBenJones:

And he is got this amazing business that he's able to run and, help stop cancer

audioBenJones:

and basically, Get people out surfing and not slipping off their boards and it's

audioBenJones:

all organic and vegan, all sorts of stuff.

audioBenJones:

So that's one cool example.

audioBenJones:

Another one would be Kai from Coco Fidgets.

audioBenJones:

He was a kid who suffered from some learning difficulties and had to

audioBenJones:

have a sensory fidget in school.

audioBenJones:

So he created these ones out of chains and stuff and ended up

audioBenJones:

creating, his thing is him and his dad were making him in the garage.

audioBenJones:

Now he's got a whole bunch of staff that do it.

audioBenJones:

It's like this big, massive thing.

audioBenJones:

And they'll do over, well over a million dollars this year in

audioBenJones:

selling sensory fidgets a couple of years in, and he's not even 16 I

audioBenJones:

could just do this all day long.

audioBenJones:

Another example would be Ned . So he wanted to save the

audioBenJones:

environment and get rid of plastic.

audioBenJones:

So he started selling bamboo toothbrushes and did really well at that, is in aged

audioBenJones:

care, is selling it wholesale, doing really well, taking a hundred thousand

audioBenJones:

dollars orders, selling sustainable products and doing that, which is amazing

audioBenJones:

he's actually just launched a book.

audioBenJones:

I mean he's probably like 16 or something, so , they're just a few

audioBenJones:

examples off the top of my head.

audioBenJones:

There's more, but

audioChrisJolly:

I'm sure.

audioChrisJolly:

Yeah.

audioChrisJolly:

Now tell me what are some of the challenges when working with.

audioChrisJolly:

Kids and starting a business.

audioBenJones:

Man, honestly, like I, I work with

audioBenJones:

adults a lot and like I have another business called Titan Marketer.

audioBenJones:

I think you've interviewed Marcus on your show before.

audioBenJones:

And we help people grow and scale with marketing and businesses and, we go all

audioBenJones:

the way to talking to marketing teams of corporates all the way through to some

audioBenJones:

pretty serious seven figure businesses.

audioBenJones:

But the problem with working with adults is they have a whole bunch of

audioBenJones:

baggage that they carry around with 'em.

audioBenJones:

So Hey, go do this.

audioBenJones:

And they're like, oh, here's a thousand reasons why we shouldn't do that.

audioBenJones:

When you say to kids, look, here is the path.

audioBenJones:

Go do that.

audioBenJones:

They just can't do it.

audioBenJones:

Like it's and learning new things for them.

audioBenJones:

Everything's new for kids.

audioBenJones:

They eat new foods all the time.

audioBenJones:

Everything in school's new, they're always learning new things, so they're quite

audioBenJones:

open to change and being able to do stuff.

audioBenJones:

So if you've got a passionate kid who can go out there, if I

audioBenJones:

had to put my money on like a.

audioBenJones:

15 or 16 year old kid who was passionate about what he was doing

audioBenJones:

and wanted to get out there and make a difference with his business versus

audioBenJones:

a 35 year old seasoned business owner.

audioBenJones:

My money's on the 15 year old kid, right?

audioBenJones:

As long as they continue that drive now obviously his parents has a bit of support

audioBenJones:

there that you'd want to put into it to help them a little bit along the way.

audioBenJones:

But it's probably no different to if your kid was doing karate or

audioBenJones:

soccer or basketball or, insert your extracurricular activity here.

audioBenJones:

But probably the biggest challenge with kids, I would say, to get them started is

audioBenJones:

they need, it needs to work straight away.

audioBenJones:

So that's the first thing because they are not gonna wait around.

audioBenJones:

So They're live in this instant gratification generation sort

audioBenJones:

of lifestyle, like social media, everything's fast, right?

audioBenJones:

So the whole idea of creating a business plan, planning it out for three to six

audioBenJones:

months, maybe being profitable in the first year, which is what you're gonna

audioBenJones:

learn at university, or if you go do a.

audioBenJones:

An MBA or something like that, get taught how to run a business by people

audioBenJones:

who literally never run a business.

audioBenJones:

So yeah, like they're not down for that, right?

audioBenJones:

So what we do is we actually get them to start with a $20 challenge.

audioBenJones:

So they start with $20 and the whole, there's no rules.

audioBenJones:

The whole mission is in the first month, just make as

audioBenJones:

many sales as you can, right?

audioBenJones:

Then most of the kids who start that at the moment are doing over

audioBenJones:

a thousand dollars in their first.

audioBenJones:

it's pretty cool and I think the record at the moment's just over

audioBenJones:

$5,000 and it keeps changing.

audioBenJones:

So the cool thing there is like even if you were down to your last $20, and let's

audioBenJones:

say that you could figure out how to turn $20 into 40, 50, or even a hundred

audioBenJones:

dollars, you never need to come to the bank of mom and dad create, learn how to

audioBenJones:

sell something, find a product, add value, and And help people basically, which is

audioBenJones:

what business is at the end of the day.

audioBenJones:

I think that is a skill that needs to be taught to kids and it needs to work.

audioBenJones:

It's a long answer, but the biggest obstacle is just

audioBenJones:

getting kids to have quick wins.

audioBenJones:

And we usually say, look, in the first month, pick

audioBenJones:

something that you want to buy.

audioBenJones:

So it might be, usually it's like a.

audioBenJones:

Some Lego, if they're a bit younger, it might be a new phone if they're

audioBenJones:

a little bit older, or it might be a Nintendo Switch or something.

audioBenJones:

It's a couple hundred dollars or something.

audioBenJones:

In the first month, if you could go out there, hit it hard and

audioBenJones:

buy that, would that be cool?

audioBenJones:

And and that's the motivator.

audioBenJones:

And what they find is once they achieve that, then it's oh,

audioBenJones:

now I want something bigger.

audioBenJones:

And that's, I think that, Is such an important skill for young people

audioBenJones:

to learn is that if they put the effort in and they can get a result

audioBenJones:

and they buy the thing, it gives them the confidence to go out and achieve.

audioBenJones:

and it doesn't really matter what the idea is in that first month.

audioBenJones:

That's the skills they're learning along the way.

audioBenJones:

That's more important.

audioChrisJolly:

Yeah, that's absolutely phenomenal and.

audioChrisJolly:

Think that's a good point you made about the difference between like a

audioChrisJolly:

seasoned entrepreneur and a young person.

audioChrisJolly:

Because I remember, like for myself, when I started my first business,

audioChrisJolly:

I didn't really know anything.

audioChrisJolly:

And I think that worked for me because I was like, all right, I'm gonna go out and

audioChrisJolly:

do this, and we'll just see how it goes.

audioChrisJolly:

And then when I started my second business, I had the failure of

audioChrisJolly:

my first business behind me and all the hard lessons I learned.

audioChrisJolly:

And then it's do I really want to do this again?

audioChrisJolly:

Do I really want to take this chance and get back out there?

audioChrisJolly:

And like you said, when you're a kid, you just go do it and you believe in

audioChrisJolly:

whatever you're doing and it's easy.

audioBenJones:

The risk isn't so big either, right?

audioBenJones:

. Coming into my own personal journey into entrepreneurship is like I had a

audioBenJones:

quite a stable job and I had to give it up and I had to go try business.

audioBenJones:

And the first business, worked for a while and like I've done multiple

audioBenJones:

business and things as I've worked and not worked and and it was hard

audioBenJones:

unlearning a lot of the employee mindset and having to learn a business mindset.

audioBenJones:

And I.

audioBenJones:

That's why kids are so cool is cuz they can make all those business mistakes.

audioBenJones:

Like they can fail at a business idea while they're still living at home,

audioBenJones:

but mom and dad are feeding them and they haven't got a mortgage in kids

audioBenJones:

and all the responsibility of an adult.

audioBenJones:

And and it's not the end of the universe, oh, that idea didn't

audioBenJones:

work, let's try another one.

audioBenJones:

And and I think that's another big thing too for kids is they don't

audioBenJones:

have the same failure for them.

audioBenJones:

It's easier for them to fail and learn the lesson and move.

audioBenJones:

And, but for as an adult the failure in business can really hurt.

audioChrisJolly:

Yep.

audioChrisJolly:

Absolutely.

audioChrisJolly:

Now, let me ask you, do you find that people tend to take kids less

audioChrisJolly:

seriously because of their age when they try to promote and sell?

audioChrisJolly:

Or do you find that people love that there's a young person

audioChrisJolly:

doing this and therefore they're more willing to support them?

audioBenJones:

So probably both is the answer to that.

audioBenJones:

So at, but at different levels.

audioBenJones:

For example when kids are pitching to get their products in stores and stuff

audioBenJones:

like that, and, they're going up against retail buyers and they're like, Hey,

audioBenJones:

how do we get our product in this store?

audioBenJones:

. They can come up against it a bit because they're quite used to.

audioBenJones:

Like a seasoned business come in, right?

audioBenJones:

But that would be pretty rare but on the flip side of that,

audioBenJones:

I think it's actually better.

audioBenJones:

And we actually tell the kids that they have what's called a

audioBenJones:

golden ticket that expires at 18.

audioBenJones:

And and what that means is People will buy stuff off kids just because they're kids.

audioBenJones:

If I say, Hey, look, I'm a kid business owner and I sell this.

audioBenJones:

I'd be like, yeah, man, I'll take two.

audioBenJones:

If I say, Hey, I'm 40 and I sell this, they're gonna be like,

audioBenJones:

and do you know what I mean?

audioBenJones:

It's not as exciting, but where that becomes really powerful

audioBenJones:

is when it comes to the media.

audioBenJones:

So we teach all our kids how to go out there and get free publicity and free

audioBenJones:

press and get into the media, right?

audioBenJones:

And that's just so cool because the media will come and interview

audioBenJones:

the kids even if they haven't done anything remarkable, right?

audioBenJones:

They'll be like, oh, kids' business wants to get out there and do this and next

audioBenJones:

thing they know they're on national News TV show or a National Morning Show, right?

audioBenJones:

Where.

audioBenJones:

Me as an adult business owner, if I said, Hey, I do this in business,

audioBenJones:

they'd be like, you and everybody else.

audioBenJones:

Do you know what I mean?

audioBenJones:

But because they're kids, it's unique and it's outstanding and it's

audioBenJones:

a really good positive news piece.

audioBenJones:

So the kids that have done our programs and things, they've literally

audioBenJones:

been on every single TV station in Australia, every newspaper probably.

audioBenJones:

, and international news as well.

audioBenJones:

It's just absolutely crazy.

audioBenJones:

But what that does, It does a couple things.

audioBenJones:

One, it gives kids more confidence and they're getting the validation

audioBenJones:

that, Hey, I'm at, this is actually cool and adults are recognizing me.

audioBenJones:

But what's even more important than that is if you set it up well, like they've

audioBenJones:

got a website that you can send people to and they mention it in their news article.

audioBenJones:

We've had kids do thousands of dollars within an hour of being on news

audioBenJones:

millions of people are watching that.

audioBenJones:

So it just sends hundreds of thousands of people to people's websites.

audioBenJones:

We've had websites break all sorts of crazy stuff when kids are on the

audioBenJones:

news and yeah, they make literally thousands of dollars overnight,

audioBenJones:

which is really fun no matter what business it is that they're doing.

audioBenJones:

So when you're a young person, That's just probably one of the most powerful

audioBenJones:

things you can do to market your business.

audioBenJones:

Let alone the branding and the recognition and everything that comes with Free press.

audioBenJones:

But the traffic that it drives is absolutely insane.

audioChrisJolly:

Amazing.

audioChrisJolly:

Now I know you mentioned that, like for all of us things shifted with

audioChrisJolly:

the whole covid thing, but now that we, have that mostly behind us what

audioChrisJolly:

would you say your biggest financial roadblock in the business is right now?

audioChrisJolly:

audioBenJones11515881872: In youth in business itself?

audioChrisJolly:

Yes, correct.

audioBenJones:

So , my wife and I do that together, it's

audioBenJones:

very much a passion project for us.

audioBenJones:

The youth in business stuff for us is, yeah, it makes a little bit of money, but

audioBenJones:

we try and invest most of that back into the program and the resources and stuff.

audioBenJones:

But we want to get that out to just as many people as we can.

audioBenJones:

And I guess probably it's not so much a financial roadblock.

audioBenJones:

It is at the end of the day because if it was really cool, we just have

audioBenJones:

advertised everywhere we possibly could.

audioBenJones:

But yeah, probably just getting it out there to as many people as we can.

audioBenJones:

There's 7 billion people on the planet.

audioBenJones:

And I think the financial roadblock is just how do we get

audioBenJones:

it out to all of those people?

audioBenJones:

Even if people aren't interested it, that's cool.

audioBenJones:

Business isn't your thing, that's great.

audioBenJones:

But I think a lot of kids just aren't given the opportunity

audioBenJones:

for it to be a thing.

audioBenJones:

Lot of kids just don't know that, hey, you can actually start a business before

audioBenJones:

you finish high school and you probably can earn more than most adults, part-time

audioBenJones:

without having to, flip burgers or to rubbish jobs, we've actually changed

audioBenJones:

the way that we're getting out now.

audioBenJones:

So we were like really quite localized to Australia.

audioBenJones:

We're planning a big US launch later in the year as well.

audioBenJones:

We're already in the uk.

audioBenJones:

So that's probably one of our big things is how do we impact more people?

audioBenJones:

So that's why I do podcasts.

audioChrisJolly:

Gotcha.

audioChrisJolly:

Amazing.

audioChrisJolly:

Glad to have you on and happy that we can help spread that message out there.

audioChrisJolly:

Now tell me for yourself personally because we do talk a lot about financial

audioChrisJolly:

freedom on this show, when you are at the point where you don't have to show

audioChrisJolly:

up in your business anymore, if you don't want to, and you have all the money you

audioChrisJolly:

could ever need, what will you do with your time when you're financially free?

audioBenJones:

Yeah, I already know the answer to this So when, this is

audioBenJones:

actually where youth in business started.

audioBenJones:

What had happened is when I was working, I was actually an instrument technician,

audioBenJones:

an electrician and I ended up doing some consulting and stuff as well.

audioBenJones:

But before I left my job I had a really good job.

audioBenJones:

I was working like six days a fortnight, and I was earning like 150 grand

audioBenJones:

a year, like 30 minutes from home.

audioBenJones:

It's probably.

audioBenJones:

Most people would think that's an ideal job.

audioBenJones:

But the problem was I was still, I was like trapped in those golden

audioBenJones:

handcuffs, like I still didn't like doing it even though I was quite

audioBenJones:

good at it and I stayed too long.

audioBenJones:

Like I stayed probably three, four years too long.

audioBenJones:

Cuz I wanted to make sure everything was secure and, had.

audioBenJones:

Little kids had probably had two, three kids under 10 or something.

audioBenJones:

And I was like, I can't not, I can't not have this fail.

audioBenJones:

And looking back on it, I wish I was just like, nah, I'm outta here.

audioBenJones:

I'll just go figure it out.

audioBenJones:

But when you're, when you are in the employee like mindset and grind,

audioBenJones:

like that is too big a risk to take.

audioBenJones:

There's always that doubt lurking in the back of your mind.

audioBenJones:

And I wish I just had.

audioBenJones:

But dare sat the ball.

audioBenJones:

So just go out there and do it.

audioBenJones:

So for me, what we did is we actually got into property in a big way.

audioBenJones:

We started doing like renovations and small little

audioBenJones:

developments and stuff like that.

audioBenJones:

And then that started to work quite well.

audioBenJones:

Then my brother he was like, Hey, let's buy online businesses.

audioBenJones:

We did some training on it and I think in the first year we bought over 30 online

audioBenJones:

businesses or something then I very quickly had to learn, How that all worked.

audioBenJones:

We did pretty well out of it.

audioBenJones:

Then my brother was like, Hey man, I just wanna sell everything out and cash

audioBenJones:

out and go traveling for a couple years.

audioBenJones:

It took us like two or three years of grind to get it, going quite well.

audioBenJones:

Then we had to sell everything out and I was like devastated.

audioBenJones:

But at that point I was pretty financially.

audioBenJones:

Set.

audioBenJones:

I was like, oh literally what do I do now?

audioBenJones:

And that's when my son started his, business.

audioBenJones:

I was like, oh, I wanna teach him the skills that I didn't have.

audioBenJones:

And that's where youth in Business started.

audioBenJones:

And so that's where I like to spend my time on that.

audioBenJones:

And then other than that, I like to, Create businesses around things that

audioBenJones:

I'm interested in and work in them.

audioBenJones:

So one is I really like marketing because when I was in investing what

audioBenJones:

I'd learned is that the money that you spend in marketing has the highest

audioBenJones:

return of anything that you'll do.

audioBenJones:

For example, if you spend $1 in ads and you can turn it into $3 that

audioBenJones:

week, that's like a 300 times return.

audioBenJones:

You will not get.

audioBenJones:

Anywhere else.

audioBenJones:

And business is the vehicle for me that I've been able to grow quite well.

audioBenJones:

, I really like advertising.

audioBenJones:

And then it was all about Facebook and then Facebook sucked and then it

audioBenJones:

was like, okay, what do we do next?

audioBenJones:

And it was Google and now we're into YouTube and so I enjoyed that.

audioBenJones:

That is fun.

audioBenJones:

And I like watching other businesses grow that are the world's best kept secret.

audioBenJones:

So for me that's fun.

audioBenJones:

And I do that with like my best friend Marcus.

audioBenJones:

And we help a whole bunch of people.

audioBenJones:

So for me, I could get up and do that all day long.

audioBenJones:

The other business I run youth in business is with my wife and we run that together

audioBenJones:

and try and help as many kids as possible.

audioBenJones:

Or I coach my kids' basketball teams for example, like my time is my own.

audioBenJones:

If I wanna have the weekend off, have every weekend off.

audioBenJones:

But if I wanna have a Wednesday off, cuz I want to, I can, if I want to go

audioBenJones:

on a ski treatment with my kids, I can.

audioBenJones:

So then it's more about lifestyle design.

audioBenJones:

But you gotta go through that process before you get there.

audioBenJones:

And.

audioBenJones:

Yeah.

audioBenJones:

Anyway, so I hope that answers your question.

audioBenJones:

audioChrisJolly21515881872: Ben, do you ever sleep?

audioBenJones:

I actually don't like sleep.

audioBenJones:

audioChrisJolly21515881872: Okay, I'm with you there.

audioBenJones:

audioBenJones11515881872: but I'm getting better at it.

audioBenJones:

But the thing is too That all sounds really romantic when you say it

audioBenJones:

in a sentence, but, or like really quickly in a couple of minute blur.

audioBenJones:

But that literally took 10 years of grind and drama and a lot of obstacles to

audioBenJones:

get through to get to that point, right?

audioBenJones:

That didn't just happen over like it's this whole, I wanna

audioBenJones:

work a four hour work week.

audioBenJones:

Yeah.

audioBenJones:

But that wasn't built in four hours.

audioBenJones:

A four hour work week is built over, a long time.

audioBenJones:

Yeah, so that's probably over a decade . Yep.

audioBenJones:

Definitely.

audioBenJones:

I'm getting better at sleeping,

audioChrisJolly:

now, tell me, for youth in business what

audioChrisJolly:

is one really big initiative you'd like to get accomplished in 2023?

audioBenJones:

Big initiative.

audioBenJones:

Like we're just trying some different marketing strategies

audioBenJones:

out for it at the moment.

audioBenJones:

We're looking at getting more into probably getting it back into the

audioBenJones:

media and stuff, which we'll do But we're really keen on the US launch, so

audioBenJones:

we're looking at everything lining up for that in the next couple of months.

audioBenJones:

And if we can, it'll really depend on how that goes and how much money we can

audioBenJones:

throw down at marketing and all of that.

audioBenJones:

But realistically, , we'd want to impact or create at least,

audioBenJones:

at least 10,000 to a hundred thousand kids businesses this year.

audioBenJones:

Is the goal that we're looking at, and I know that there's a big gap between.

audioBenJones:

10 and a hundred.

audioBenJones:

But looking at it, in the first couple of months, we've done pretty well.

audioBenJones:

We're well on track to that.

audioBenJones:

And that's just within Australia.

audioBenJones:

So if we could launch into the US and get back into the uk, then

audioBenJones:

yeah, that's gonna be fantastic too.

audioBenJones:

That's where I wanted to go.

audioBenJones:

That's my next battle plan.

audioBenJones:

audioChrisJolly21515881872: That's absolutely amazing.

audioBenJones:

And Ben, it's been a real pleasure having you on.

audioBenJones:

It's been a joy to talk about all this now for people who wanna learn more about.

audioBenJones:

You or youth in business, where can they go?

audioBenJones:

Yeah, so I mean you can connect with

audioBenJones:

me on LinkedIn if you like.

audioBenJones:

That's probably the best place I'm most responsive.

audioBenJones:

If you type in Ben Jones and either YouTube ads or youth in

audioBenJones:

business, I'll pop up cuz there is a lot of Ben Joneses out there.

audioBenJones:

However, if you just wanted to If you just wanted to connect with youth in

audioBenJones:

business, we run some free live training.

audioBenJones:

We give, we literally give away 101 great ideas to get started.

audioBenJones:

So you can just go to our website, literally either just Google

audioBenJones:

Youth in Business or youth in business.com and all the stuff there.

audioBenJones:

I'll be ready to go.

audioBenJones:

And if you know of anyone or you want some open some kids to a bright future

audioBenJones:

in business yeah, check out the site.

audioBenJones:

We've got heaps of case studies and stories of other kids doing it that you'll

audioBenJones:

be able to watch and check out as well.

, audioChrisJolly:

Ben.

, audioChrisJolly:

Thanks for coming on to the podcast and delivering all of

, audioChrisJolly:

this value to me and the audience.

, audioChrisJolly:

I really appreciate it.

, audioChrisJolly:

Thanks for taking the time outta your day.

, audioChrisJolly:

I know it's a little bit late where you are.

audioBenJones:

Cool.

audioBenJones:

No thank and thank you everyone for listening and I appreciate your attention

audioBenJones:

and time and wherever you are listening to this or wish you the best in your day.

audioChrisJolly:

Awesome, and to anybody who is listening right now.

audioChrisJolly:

If you did enjoy this episode, please go ahead and subscribe to the podcast if you

audioChrisJolly:

haven't yet, and if you can leave us one of those five star reviews, that really

audioChrisJolly:

helps a lot and we really appreciate it.

audioChrisJolly:

And if you are a six figure plus entrepreneur, like our amazing

audioChrisJolly:

guest, Ben, and would like to come on the podcast, we'd love

audioChrisJolly:

to feature you and your business.

audioChrisJolly:

To do that,

audioChrisJolly:

You can go to p y f podcast.com . That's the

audioChrisJolly:

letters P Y F podcast.com, and apply.

audioChrisJolly:

All right, thanks again.

audioChrisJolly:

Ben.

audioChrisJolly:

Thanks so much everybody else.

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Pay Yourself First
A Podcast for Entrepreneurs

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Christopher Jolly