Episode 2

Leaders Are Born with Alex Kuhn

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Transcript
audioChrisJolly:

Hey everybody.

audioChrisJolly:

Welcome back to the show.

audioChrisJolly:

I am excited today, as I always am because we have another amazing six figure

audioChrisJolly:

plus online entrepreneur with us today.

audioChrisJolly:

He is Alex Coon.

audioChrisJolly:

His business is born to lead.

audioChrisJolly:

Alex, how are you today?

audioAlexKuhn:

Chris doing fantastic and just really honored to be.

audioAlexKuhn:

audioChrisJolly42673615811: It's great to have you.

audioAlexKuhn:

I'm really excited , and I know you're gonna have a lot of value to share

audioAlexKuhn:

with my audience and I'm sure with me too, so I'm sure it's gonna be great.

audioAlexKuhn:

Can you tell everybody out there a little bit more about Born to Lead,

audioAlexKuhn:

how it started and what you do?

audioAlexKuhn:

Sure.

audioAlexKuhn:

Elvis, I think that are in this online entrepreneur space, especially when

audioAlexKuhn:

it comes to coaching and consulting and speaking and serving worlds.

audioAlexKuhn:

I think we all have a mission and thankfully through.

audioAlexKuhn:

The past 12 years, I've really been able to grappl concepts of

audioAlexKuhn:

business to really help people do good, change lives, make millions

audioAlexKuhn:

and ultimately impact generations.

audioAlexKuhn:

And for us, , born Elite is the only program that we have.

audioAlexKuhn:

And very simply, it allows people to build scalable.

audioAlexKuhn:

Multimillion dollar programs that I'm really grateful to have at this point.

audioAlexKuhn:

We've had 300 clients that have gone through this program over

audioAlexKuhn:

the past several years there.

audioAlexKuhn:

Last year we had 17 that went from zero to their first seven figure program,

audioAlexKuhn:

and right now we're on track to double that this upcoming year there.

audioAlexKuhn:

But most importantly, what makes me so excited is that these are truly the.

audioAlexKuhn:

Best people on the planet, like I'm sure most of your audience that's

audioAlexKuhn:

listening to here, they really want to do something to help people.

audioAlexKuhn:

It's at the core of their nature.

audioAlexKuhn:

It's at the core of their d n a, and that's why we call it born and lead

audioAlexKuhn:

because at some level, at some truly genetic level, there's a part of

audioAlexKuhn:

every person in our world that simply says, I just want to help people.

audioAlexKuhn:

I wanna do a business, but it's gotta align with my integrity.

audioAlexKuhn:

And that's what makes it.

audioAlexKuhn:

I'm so honored to work with so many clients just like that.

audioAlexKuhn:

audioChrisJolly42673615811: That's amazing.

audioAlexKuhn:

Can you tell us how you got started in coaching?

audioAlexKuhn:

It's Something I've been doing since 15, and when

audioAlexKuhn:

I say 15, when people obviously are here in coaching, they think, oh,

audioAlexKuhn:

what kind of coaching, swim coaching?

audioAlexKuhn:

I've been in swimming for my entire life.

audioAlexKuhn:

That was the sport that I was basically grew up in.

audioAlexKuhn:

It's what I did in college there, and it was actually my

audioAlexKuhn:

first job after graduating.

audioAlexKuhn:

I had the decision either taking some sort of higher figure management

audioAlexKuhn:

position or I could go make.

audioAlexKuhn:

$15,000 a year, working nineties hours a week as a college assistant swim

audioAlexKuhn:

coach, of course, I decided to take the college assistant coaching position.

audioAlexKuhn:

But coaching's been in my blood working through the college ranks, to actually

audioAlexKuhn:

ultimately be a head coach and really, making some national champions to

audioAlexKuhn:

working with some high level swimmers.

audioAlexKuhn:

At the age of 30 I had.

audioAlexKuhn:

This moment.

audioAlexKuhn:

Chris Anne, and I can tell you from just a purpose perspective there

audioAlexKuhn:

that, I grew up in a family of entrepreneurs and a lot of my family,

audioAlexKuhn:

they did well on their entrepreneurial journey, but they never got beyond

audioAlexKuhn:

the, what I call that self-employed entrepreneurial piece, right?

audioAlexKuhn:

They, I saw them work at hearts, nights, weekends, et cetera, and.

audioAlexKuhn:

At that moment of 30, I said, I don't even know what I want to do as an entrepreneur.

audioAlexKuhn:

I just know that I want to solve this challenge.

audioAlexKuhn:

I want to be that family member that helps people figure out how to build

audioAlexKuhn:

a great business, do have a great life, and move in this direction.

audioAlexKuhn:

So this was back in 2011 and.

audioAlexKuhn:

I will tell everybody that the first year, the very first year I was

audioAlexKuhn:

coaching very, which was life coaching.

audioAlexKuhn:

Some clients paid me $25 an hour.

audioAlexKuhn:

One client was paying me a big $500 an hour.

audioAlexKuhn:

That first year I made $4,225.

audioAlexKuhn:

And I think most people would've quit.

audioAlexKuhn:

But in my mind there was this level of commitment that I was like,

audioAlexKuhn:

I am going to figure this out.

audioAlexKuhn:

I'm going to figure this out.

audioAlexKuhn:

Whatever I've gotta do, I am going to find a.

audioAlexKuhn:

Not go in all the details and we can talk more about it, but very simply,

audioAlexKuhn:

one failed business after another failed business after another failed business.

audioAlexKuhn:

Finally, only in 2014, I came up with a membership idea that was very

audioAlexKuhn:

simply helping women from a mindset perspective with emotional eating,

audioAlexKuhn:

and that was the first business.

audioAlexKuhn:

Over two years we started and sold.

audioAlexKuhn:

We had 15,000 members in the program There.

audioAlexKuhn:

Obviously one of my first big paydays as an entrepreneur.

audioAlexKuhn:

And that's obviously transformed into a couple other opportunities.

audioAlexKuhn:

But 2020 I decided to start born a lead because that was the moment

audioAlexKuhn:

where I said, you know what?

audioAlexKuhn:

I wanna put something out there that.

audioAlexKuhn:

The challenge I see, especially in the coaching industry, is that so

audioAlexKuhn:

many of the concepts are based on what I call the diet approach of

audioAlexKuhn:

business launch, sell, four week launch, 12 week course sell, et cetera.

audioAlexKuhn:

And I just thought there was a better way to not only serve our clients at

audioAlexKuhn:

a higher attitude and aptitude, but even more importantly, to see them

audioAlexKuhn:

succeed inside of our program so that we can keep them for lifelong.

audioAlexKuhn:

That's why I started born the lead it's been doing for three years, and I

audioAlexKuhn:

will gotta say it's the one business.

audioAlexKuhn:

So get me fired up after three years.

audioAlexKuhn:

audioChrisJolly42673615811: That's great to hear.

audioAlexKuhn:

I can see how fired up you are about it.

audioAlexKuhn:

And I just love when people are really in that, that much in touch with

audioAlexKuhn:

their work and what they're doing.

audioAlexKuhn:

Now, you mentioned that you work with a lot of entrepreneurs who are

audioAlexKuhn:

going from building their course from the ground up to seven figures.

audioAlexKuhn:

And first I love that's the aim because there's so much talk about out

audioAlexKuhn:

there about getting to six figures.

audioAlexKuhn:

And that's great and is a wonderful accomplishment for every business owner.

audioAlexKuhn:

If that's your end in mind you are gonna do what you said you saw your

audioAlexKuhn:

family do, which is give yourself a job, not really a business.

audioAlexKuhn:

Yeah.

audioChrisJolly:

Talk to us about what it looks like working with

audioChrisJolly:

you from going nothing to building up to that seven figure level in a new.

audioAlexKuhn:

As I always tell anybody that comes into our program,

audioAlexKuhn:

whether you have zero clients in your first time coaching or consulting

audioAlexKuhn:

or speaking, or you are somebody that's coming in already doing seven

audioAlexKuhn:

figures in your business, I believe the very first thing that obviously

audioAlexKuhn:

kills business at the end is that the business isn't protecting the leader or.

audioAlexKuhn:

Ourselves.

audioAlexKuhn:

We don't put the mask on ourselves.

audioAlexKuhn:

We don't design the business around ourselves.

audioAlexKuhn:

And ultimately, at the end of the day, we talk about actually first and

audioAlexKuhn:

foremost, understanding your success.

audioAlexKuhn:

D n A, meaning how do you actually design a business that works with

audioAlexKuhn:

your talents, gifts, and strengths?

audioAlexKuhn:

And ultimately, no matter if it's just you today or a big team tomorrow, that

audioAlexKuhn:

you're allowing yourself to do that.

audioAlexKuhn:

Because I think the higher level of friction in the business, let's be real.

audioAlexKuhn:

There's moments it's.

audioAlexKuhn:

It can be difficult to show up.

audioAlexKuhn:

Some weeks are a little scarce, quite frankly, especially when

audioAlexKuhn:

you're starting right now.

audioAlexKuhn:

But you gotta feel like you're doing something you really enjoy

audioAlexKuhn:

and that's really important.

audioAlexKuhn:

So the very first thing we do is our first track is what we call growth, which is

audioAlexKuhn:

very simply we wanna help you find that one program, no matter what you, how you

audioAlexKuhn:

deliver it there, that really allows.

audioAlexKuhn:

Be that specialist in the marketplace so people gravitate towards you.

audioAlexKuhn:

You're solving a problem as opposed to trying to be the niche that works with

audioAlexKuhn:

online entrepreneurs who have two dogs, three houses and two kids or something.

audioAlexKuhn:

And it's be about this idea of being really problem specific and helping you

audioAlexKuhn:

get to that mid six, seven figures level.

audioAlexKuhn:

Because once you're at that stage, You can actually then begin

audioAlexKuhn:

to go into that freedom stage.

audioAlexKuhn:

And in that freedom stage, you get to actually begin to understand how you

audioAlexKuhn:

actually leverage a new resource, which most entrepreneurs never understand, which

audioAlexKuhn:

is that you are working there, your time and energy, and at some point you have

audioAlexKuhn:

to transition to using that dollar to grow your business, to improve your life.

audioAlexKuhn:

To help your clients.

audioAlexKuhn:

It can't just be on you if you want to go to that next stage and it's a new

audioAlexKuhn:

fuel, it's a very scary fuel to use.

audioAlexKuhn:

But if you actually understand how to use it right and set it up right

audioAlexKuhn:

from the very beginning, it makes the process a whole lot easier.

audioAlexKuhn:

And then Chris, a lot of times for us, it's, you have a seven figure program,

audioAlexKuhn:

you're love and life, it's great.

audioAlexKuhn:

You'll love the business.

audioAlexKuhn:

So many of the people I work with have kids, they have families, they have

audioAlexKuhn:

friends, and ultimately it's not about actually just having money to have money.

audioAlexKuhn:

It's having money to make an impact.

audioAlexKuhn:

And I believe this is really that decade for the Chris's, for the Alex's, and

audioAlexKuhn:

for everybody that's listening to this, it's like it's time for the good guys

audioAlexKuhn:

and the good gals to win in business.

audioAlexKuhn:

And that's one of the reasons why our secret sauce is what we call our utopia

audioAlexKuhn:

level, which is very simply is that.

audioAlexKuhn:

You have your business now, how do you actually start to build

audioAlexKuhn:

your passive income and equity streams around that business?

audioAlexKuhn:

And the one thing I don't share too often, Chris, is that yes,

audioAlexKuhn:

born Elite is my business.

audioAlexKuhn:

It's my passion business.

audioAlexKuhn:

It's that this is my active income business, but I have 14 other.

audioAlexKuhn:

Great businesses that I own that bring either equity or passive income, that

audioAlexKuhn:

allow me to know that my, if something happened to me tomorrow, that my two

audioAlexKuhn:

little ones that are four-year olds and one-year-olds are gonna be safe,

audioAlexKuhn:

that my wife's gonna be taken care of, that, all the other things that have to

audioAlexKuhn:

happen if I wasn't around or gonna be.

audioAlexKuhn:

Necessarily taken care of.

audioAlexKuhn:

So that's what I want so many of the people that are listening to here

audioAlexKuhn:

to understand is that we need to get all of you to a place in your

audioAlexKuhn:

business and in your world right now where your daily work is not

audioAlexKuhn:

what was required to serve humanity.

audioChrisJolly:

Yeah, I think that's so important and that

audioChrisJolly:

is the differentiation between the people who give themselves a job and

audioChrisJolly:

the people who build themselves a lifestyle so that they can continue

audioChrisJolly:

to impact the world and to lead and.

audioChrisJolly:

To help others and not have to show up and, crank the handle, turn on the lights,

audioChrisJolly:

and make sure everything's working.

audioAlexKuhn:

Exactly.

audioChrisJolly:

Love it.

audioChrisJolly:

Okay, so now can you tell me a little bit more about the leadership archetypes

audioChrisJolly:

you work with within this success?

audioChrisJolly:

D n A.

audioAlexKuhn:

Yeah.

audioAlexKuhn:

people ask me what ki is this like a personality test?

audioAlexKuhn:

And I think there, this is a very different type of assessment.

audioAlexKuhn:

We actually call it at its core leader operating system.

audioAlexKuhn:

And when we talk about these arche types, we define as a leader is very simply

audioAlexKuhn:

is using their talent to impact lives.

audioAlexKuhn:

But everybody has a very different specific talent and some talents are

audioAlexKuhn:

actually underrated leadership skills that we wanna make sure that, listen

audioAlexKuhn:

this, if this is your talent and this is your skill, you are a leader.

audioAlexKuhn:

And so much of the feedback we get, Chris, is that born.

audioAlexKuhn:

It creates such controversy.

audioAlexKuhn:

People are like, no, you can't be born to lead.

audioAlexKuhn:

You're made a leader and stuff.

audioAlexKuhn:

And I would challenge 'em to say, yes, you were born to lead, but you

audioAlexKuhn:

were supposed to born to be leader in a different way than others.

audioAlexKuhn:

And so we got actually four different archetypes that we talk about.

audioAlexKuhn:

The first one is developer.

audioAlexKuhn:

And a developer is what we think of as that natural coach.

audioAlexKuhn:

They're really good at asking questions.

audioAlexKuhn:

They're very intuitive of hearing it and listening to the person on the other side,

audioAlexKuhn:

even if they weren't a subject matter.

audioAlexKuhn:

This is the person who's just that friend that you go to and ask 'em about.

audioAlexKuhn:

Anything and everything there it is.

audioAlexKuhn:

That leader that just simply has a way of actually being able to see into the

audioAlexKuhn:

person's soul, into the person's heart, into the person's mind, and ask questions

audioAlexKuhn:

that they've been asking themselves and guiding them to a better tomorrow.

audioAlexKuhn:

The second type is our architect.

audioAlexKuhn:

To me, the most underrated leader on this planet.

audioAlexKuhn:

The architect is the person that can help.

audioAlexKuhn:

Maybe not see the vision, but way more importantly, see the goal, see

audioAlexKuhn:

where the organization or person is today, and create the step-by-step

audioAlexKuhn:

approach and know exactly what needs to be put in place to make it happen.

audioAlexKuhn:

This is the person who wants to know all the details.

audioAlexKuhn:

This is the person who feels a little uncomfortable when things aren't going

audioAlexKuhn:

according to plan, but at the end of the day, This person's value is

audioAlexKuhn:

actually, it helps so many of us as entrepreneurs, as these visionary and

audioAlexKuhn:

big picture idea people to get it put all together to actually see how it actually

audioAlexKuhn:

can basically work as an orchestra.

audioAlexKuhn:

Meaning the music sounds great as opposed to how many of us run a

audioAlexKuhn:

business, whereas a big ju mess when we're trying to just play catch up.

audioAlexKuhn:

The third is a motivator.

audioAlexKuhn:

Motivator, and I'm a natural motivator and a nat and me as a motivator.

audioAlexKuhn:

Obviously, I've got high energy.

audioAlexKuhn:

I can talk all day every day to anybody, but a motivator just simply has the

audioAlexKuhn:

ability to get people to say yes.

audioAlexKuhn:

Whether it's to the company vision, whether it's to their own dream, whether

audioAlexKuhn:

it's to overcome a fear, they have a way of speaking, of talking, of communicating

audioAlexKuhn:

that the person just simply agrees with oh yeah, I see it that way, and now this, I

audioAlexKuhn:

always tell people like, this is the skill that can be used for both good and evil,

audioAlexKuhn:

just like all of these there, but this is the person that you just know that man.

audioAlexKuhn:

It just seems like they're able to get people to do things

audioAlexKuhn:

that maybe they wouldn't have.

audioAlexKuhn:

Without that person.

audioAlexKuhn:

And then finally, the fourth is the visionary.

audioAlexKuhn:

And I know this is the, what we consider the holy gra of leadership,

audioAlexKuhn:

but all visionary to us simply means is that the person has the ability to

audioAlexKuhn:

anticipate what's coming in the future.

audioAlexKuhn:

They have the ability to predict what's coming six months down the road, one year

audioAlexKuhn:

down the road, five years down the road.

audioAlexKuhn:

They can see things happening before they happen.

audioAlexKuhn:

I also tell people that there's a big difference between visionary.

audioAlexKuhn:

An influencer, and it's really important to be careful that you don't

audioAlexKuhn:

look at influencers as visionaries.

audioAlexKuhn:

They just simply have a skill to actually influence the direction of a marketplace.

audioAlexKuhn:

So whichever one you are, understand that the more you buy into that

audioAlexKuhn:

gift and talent, the easier business is gonna be to grow.

audioAlexKuhn:

audioChrisJolly42673615811: Yeah, absolutely.

audioAlexKuhn:

It's all about finding what your strengths are and focusing more on those, and then

audioAlexKuhn:

doing the other piece you said, which is handing off everything else to other

audioAlexKuhn:

people who are better at that and who it is their archetype to get that work done.

audioAlexKuhn:

Yes,

audioChrisJolly:

Okay.

audioChrisJolly:

Now I wanna ask you for your biggest initiative inside your business this year,

audioChrisJolly:

or the one thing you would really love to have accomplished by the end of the year.

audioAlexKuhn:

our business specifically born.

audioChrisJolly:

Yes.

audioAlexKuhn:

Sure.

audioAlexKuhn:

Very simply, we are very client focused.

audioAlexKuhn:

Our missions is what can we do to get our clients to another level?

audioAlexKuhn:

Last year we had our clients, I think as a collective generate at a minimum,

audioAlexKuhn:

because obviously we're just taking their numbers at their word, about 58 million.

audioAlexKuhn:

We had 17 to hit the multimillion dollar mark.

audioAlexKuhn:

This year we wanna see 50 of.

audioAlexKuhn:

Actually hit millions there.

audioAlexKuhn:

It's not about us just growing our clientele, although we are

audioAlexKuhn:

doing that, it's about actually our clientele having success.

audioAlexKuhn:

I believe us having that actually tangible goal, it actually

audioAlexKuhn:

does something very different.

audioAlexKuhn:

So number one, the team that you see on the front end, the Kias and

audioAlexKuhn:

Celeste's on our team, you actually see them obviously working harder

audioAlexKuhn:

and understanding like, Hey, I want to get that client to this level.

audioAlexKuhn:

I want to understand their goal because they're gonna be way more

audioAlexKuhn:

focused on delivering the client the.

audioAlexKuhn:

Opposed to saying we gotta get another client in the business.

audioAlexKuhn:

So it actually creates a little bit more of a goodwill focus.

audioAlexKuhn:

The second thing is that the people you don't see behind the scenes, right?

audioAlexKuhn:

The people that are working on our websites, the people that are working

audioAlexKuhn:

on our funnels, the people that are working on our technology, they get

audioAlexKuhn:

bought into it there because they understand the why behind their work.

audioAlexKuhn:

They are the people that are the unsung heroes in our business because they're

audioAlexKuhn:

not the ones that, unlike me and Kiana, we're getting the great gratitudes and

audioAlexKuhn:

the recognition for helping that client or being on amazing podcasts like this.

audioAlexKuhn:

But they're the ones that are helping me be.

audioAlexKuhn:

Like I don't have to worry about what's getting done behind the scenes.

audioAlexKuhn:

So having that altruistic goal and truly really making sure as that

audioAlexKuhn:

leader, Kiana and myself, making sure we really are speaking that into the

audioAlexKuhn:

existence, it ultimately helps 'em understand that their work is for

audioAlexKuhn:

good, not just to grow a business.

audioAlexKuhn:

And I think it's a big difference in how we've been able to attract.

audioAlexKuhn:

Some of the best minds and some really incredible people that they could

audioAlexKuhn:

probably, quite frankly, get way more money working for somebody else.

audioAlexKuhn:

But they believe in the core of our mission.

audioAlexKuhn:

They believe in the core, our vision.

audioAlexKuhn:

They really believe in what type of clients we work with.

audioChrisJolly:

I love it.

audioChrisJolly:

The author of the Emmy talks about finding a game worth playing and then

audioChrisJolly:

you can get everybody on your team, and it sounds like you've really

audioChrisJolly:

found that game at Born to Lead.

audioChrisJolly:

I really appreciate that.

audioChrisJolly:

Now, as far as you personally, what is your with set the business aside, your

audioChrisJolly:

biggest personal financial goal right now?

audioAlexKuhn:

I don't make financial goals, I will tell you that

audioAlexKuhn:

I actually make way more impact goals, and I don't wanna sound corny when I say

audioAlexKuhn:

that, for me, Financially, I am grateful for what I have accomplished in my life.

audioAlexKuhn:

I tell people like my one th one thing I wanna buy as an n f NFL football team.

audioAlexKuhn:

So if you wanna talk about my financial goal, that's probably it.

audioAlexKuhn:

So I got a few few millions to go before I can do that, but I'll tell you something.

audioAlexKuhn:

I think everyone that might be listening to this can really agree with this.

audioAlexKuhn:

When we talk about people over profits, that there is a concept of motivation

audioAlexKuhn:

and excitement that I get by working with our clients and seeing our group grow.

audioAlexKuhn:

We just got invited up to.

audioAlexKuhn:

Gary Vanerchuck and we got to go look around cuz we're, we're one of the

audioAlexKuhn:

fastest growing coaching companies here in the world, and I'm grateful for that.

audioAlexKuhn:

But I also, take that as a responsibility.

audioAlexKuhn:

Because when you're growing, there are problems and challenges for growing there.

audioAlexKuhn:

And so the financial piece for me is not just about growing my bottom

audioAlexKuhn:

line and top line to the, great nextmark would be 50 million, then

audioAlexKuhn:

the nextmark could be a hundred million so I'm doing well financially.

audioAlexKuhn:

It's more actually about.

audioAlexKuhn:

How do we use this financial platform to make sure that we are actually putting

audioAlexKuhn:

our Do good mission into other areas that aren't feeling this effect yet, that

audioAlexKuhn:

aren't feeling the work that we're doing?

audioAlexKuhn:

That's what's really got me fired up more than anything.

audioAlexKuhn:

audioChrisJolly42673615811: Yeah, absolutely.

audioAlexKuhn:

And that brings me to the next thing that I wanna talk about is that, whatever

audioAlexKuhn:

level you reach financially, there's always the next plateau to aim for.

audioAlexKuhn:

A next goal to set.

audioAlexKuhn:

And it's really more about what you're going to do with it and how

audioAlexKuhn:

you use it to perpetuate, the world that you want to see essentially.

audioAlexKuhn:

So tell us what is financial freedom for you when you're to that place where

audioAlexKuhn:

you've stepped away from your business and you're only doing what you wanna do,

audioAlexKuhn:

you don't have to be there for months at a time, and you've got all the money

audioAlexKuhn:

you could ever use besides running an N F L team, what are you gonna.

audioAlexKuhn:

So , clients were asking me, they said like, how,

audioAlexKuhn:

like how much time could you take off?

audioAlexKuhn:

And I think what we've gotta figure it out.

audioAlexKuhn:

I think I could take off without making another dollar, at least

audioAlexKuhn:

like 64 years is what I could do.

audioAlexKuhn:

Asking me the questions about financial freedom, what would I do with it there?

audioAlexKuhn:

And the answer is I would work.

audioAlexKuhn:

That's as funny and silly as it sounds.

audioAlexKuhn:

There was a moment, and I could tell you this, after I sold my digital

audioAlexKuhn:

marketing agency back in 2018, that to me a lot of the biggest mindset

audioAlexKuhn:

challenge is very simply this.

audioAlexKuhn:

And when you ultimately feel it is when you don't have to show up to work and

audioAlexKuhn:

you don't have to show up and make money, and you literally don't have to show.

audioAlexKuhn:

Anywhere because really there's no place you're needed.

audioAlexKuhn:

And what I think you most people will discover is that is one of the scariest,

audioAlexKuhn:

if not the most scariest place on this planet because it actually does ask you

audioAlexKuhn:

that question of what really is purpose?

audioAlexKuhn:

No disrespect to anybody that needs to make money cuz so many of us at

audioAlexKuhn:

every stage need to make money to live , to make money, ultimately

audioAlexKuhn:

is a very important factor.

audioAlexKuhn:

And it's the first thing I tell every single one of our clients is

audioAlexKuhn:

that do not be bashful about telling people your goal is to make money.

audioAlexKuhn:

You need to make a financial living.

audioAlexKuhn:

We need you to succeed financially so you can start helping others get

audioAlexKuhn:

to that stage to find their purpose.

audioAlexKuhn:

So what I value is very simply giving back.

audioAlexKuhn:

I think that at the core of anything I find with any of our clients

audioAlexKuhn:

that are at that level, especially from a utopia perspective, is that

audioAlexKuhn:

they feel depressed if they don't.

audioAlexKuhn:

Productive.

audioAlexKuhn:

And a lot of times that productivity is somehow giving back to people,

audioAlexKuhn:

whether it's being part of a charity and nonprofits, whether it's getting

audioAlexKuhn:

into coaching, like if you look at it, how many of the richest people do we

audioAlexKuhn:

see somehow start their online presence and start courses or masterclass

audioAlexKuhn:

or some sort of helping hand?

audioAlexKuhn:

Why?

audioAlexKuhn:

Because their purpose is to give back to me.

audioAlexKuhn:

I think no matter who it is, I think that's always gonna be the.

audioAlexKuhn:

audioChrisJolly42673615811: Yeah, absolutely.

audioAlexKuhn:

And that's why I love interviewing entrepreneurs so much , and it's

audioAlexKuhn:

really the difference between showing up every day and doing something you

audioAlexKuhn:

love and showing up and doing something every day to make money because.

audioAlexKuhn:

A lot of employees just want to get to that retirement age of 65 or whatever

audioAlexKuhn:

and be done and take their time off.

audioAlexKuhn:

And then you find people lose their purpose.

audioAlexKuhn:

And a lot of people even die soon after retirement because they are

audioAlexKuhn:

used to identifying with something that they don't do any longer.

audioAlexKuhn:

And then you talk to an entrepreneur and they're like, oh, if I never had

audioAlexKuhn:

to show up for work again, I just show up for work again and do what I

audioAlexKuhn:

love to do and help people, because that's why I started it in the first.

audioAlexKuhn:

Yeah, I, and I always think it comes

audioAlexKuhn:

from a place of pain, right?

audioAlexKuhn:

I think know when people are in pain you don't wanna do it anymore, right there.

audioAlexKuhn:

And I understand, I've got, and probably you and I, right?

audioAlexKuhn:

We've got those friends right there.

audioAlexKuhn:

Their employees and they're looking for that, 65 or 67 or

audioAlexKuhn:

whatever it is now, and retire.

audioAlexKuhn:

At some point when you develop so much incredible skills over years and years

audioAlexKuhn:

of decades to all of a sudden just say you're not gonna use it anymore.

audioAlexKuhn:

I don't know.

audioAlexKuhn:

I feel that it feels depressing to me , and I think it's one of the

audioAlexKuhn:

reasons why retirees are very depressed and why quite frankly, they do need

audioAlexKuhn:

that, that mental and quite frankly, coaching support to make sure they

audioAlexKuhn:

find their next path and their next.

audioChrisJolly:

Absolutely.

audioChrisJolly:

Alex, it's been a pleasure.

audioChrisJolly:

This has been a great interview.

audioChrisJolly:

Now, before I let you go, can you tell everybody where they can find

audioChrisJolly:

out more about you and what you do?

audioChrisJolly:

I'm born to.

audioAlexKuhn:

Absolutely.

audioAlexKuhn:

So you heard me talking about our success DNA archetypes,

audioAlexKuhn:

our website Born leaders.com.

audioAlexKuhn:

You go straight to the front page.

audioAlexKuhn:

And you can actually take an assessment to actually determine what is your

audioAlexKuhn:

leadership archetype, developer motivator, visionary, and architect.

audioAlexKuhn:

And while you're hearing this, you may think you are one, but I can tell

audioAlexKuhn:

you probably about 30% of the time somebody will tell me they were shocked.

audioAlexKuhn:

By the result.

audioAlexKuhn:

And the reason why is that it actually gets to the core of

audioAlexKuhn:

your leader operating style as opposed to what you've been trained.

audioAlexKuhn:

You may discover that the way you've been trained is exactly the

audioAlexKuhn:

opposite or not in line with your core operating leadership style.

audioAlexKuhn:

So again, Born leaders.com goes straight to the front page.

audioAlexKuhn:

You will see the assessment right there.

audioAlexKuhn:

And of course, this is not just a business about me, it's actually a

audioAlexKuhn:

business that my team runs so we've got Kiana, we've got Celeste, we've

audioAlexKuhn:

got wonderful people there that we have to support you no matter what

audioAlexKuhn:

stage of your business you're in.

audioAlexKuhn:

audioChrisJolly42673615811: Absolutely amazing.

audioAlexKuhn:

Any parting words or piece of advice for all the entrepreneurs out there listening?

audioAlexKuhn:

I think the first, the only advice I have for

audioAlexKuhn:

everybody is that as much as we talk about goals and visions and all the big picture

audioAlexKuhn:

stuff there, I think the most important factor in terms of our success is trust.

audioAlexKuhn:

Trusting ourselves to make the mistakes and get back up, trusting ourselves to

audioAlexKuhn:

succeed and know how we're going to handle that success and trust that ultimately

audioAlexKuhn:

when all said and done, it's gonna be.

audioAlexKuhn:

audioChrisJolly42673615811: Alex, it's been wonderful.

audioAlexKuhn:

Thanks again for taking the time outta your day and for

audioAlexKuhn:

sharing yourself with me and the.

audioAlexKuhn:

Appreciate.

audioChrisJolly:

Absolutely, and for everybody listening out there,

audioChrisJolly:

if you enjoy this episode and you haven't subscribed yet, I don't know

audioChrisJolly:

what the heck you're waiting for.

audioChrisJolly:

And if you can leave us one of those five star reviews, we really appreciate that.

audioChrisJolly:

It helps us get the message out to more entrepreneurs.

audioChrisJolly:

And if you are a six figure plus entrepreneur, like our amazing guest Alex

audioChrisJolly:

was today, and you'd love to come on our podcast, we'd like to talk to you as well.

audioChrisJolly:

To do that, you can go to ffe podcast.com.

audioChrisJolly:

That's the letters FFE podcast.com.

audioChrisJolly:

Alex, thanks again

audioAlexKuhn:

Thank you.

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Pay Yourself First
A Podcast for Entrepreneurs

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Christopher Jolly